Strategi Kreatif Iklan Parfum KENZO World Versi The New Fragrance

Authors

  • Annisa Nurseptianditha Universitas Jember
  • Denny Antyo Hartanto
  • Romdhi Fatkhur Rozi

Abstract

This research discusses creative strategy the of KENZO World The New Fragrance version ad. Purpose of the research is to find out the creative ideas and the impact to the audiece. Research data based on repeated observation and describe with additional theory of Mise-en-scene. This research uses qualitative methods with observation, interview and literature study, that expected to show the effectiveness of crative strategy.

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Published

2022-10-24

Issue

Vol. 2 No. 1 (2019): Rolling Volume 2 Nomor 1 Tahun 2019

Section

Articles

License

Permission Authors still has the right to duplicate, download and distribute of the published material as long as the author and source are cited. Any violation found in future of any copyright come in notice, then the author will be responsible for getting sanction in accordance with prevailing regulations.

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