STRATEGI PROMOSI FILM WARKOP DKI REBORN: JANGKRIK BOSS! PART 1

Authors

  • Syafrizal Setia Budi University of Jember Student
  • Romdhi Fatkhur Rozi Universitas Jember
  • Fajar Aji University of Jember Lecture

Keywords:

film, warkop dki reborn, promotion strategy, film promotion

Abstract

This research discusses the promotion strategy of Warkop DKI Reborn: Jangkrik Boss! Part 1 movie. Purpose of the research is to find out the creative ideas on strategy of getting the audience. Research data based on phases done by the Falcon Pictures promotion team, consists of preparation, action, and monitoring. It also explained the number of audiences gained based on promotional activities that have been done. This research uses qualitative methods with observation, interview, and literature study, that expected to show the effectiveness of promotions has made on the number of audiences that gained.

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cover vol.1 no.1

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Published

2018-07-26

Issue

Vol. 1 No. 1 (2018): Rolling Volume 1 Nomor 1 Tahun 2018

Section

Articles

License

Permission Authors still has the right to duplicate, download and distribute of the published material as long as the author and source are cited. Any violation found in future of any copyright come in notice, then the author will be responsible for getting sanction in accordance with prevailing regulations.

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